The customer is now truly in charge and is driving the agenda. The role of Marketing is to create mutual value for both customers and the enterprise. It should be the voice of the customer and the market for the organisation. Marketing should drive an insight led strategy, with brands and propositions and that really connect and engage the customer at all touchpoints… It’s a critical role.
B Corps are for-profit companies certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. Currently, there is a growing community of more than 1,700 certified B Corps from 50 countries and over 120 industries working together towards one unifying goal: to redefine success in business.
The chances of Britain voting to leave the European Union are much higher than many people think. Betting markets put the odds at 35% – already a high probability, considering how significant a British exit (or Brexit) would be for Britain, Ireland, the EU and the world. But in my view, the odds are – alarmingly – nearer 50:50.
Tackle Your Feelings is an all-island mental wellbeing campaign driven and delivered by the Irish Rugby Union Players’ Association (IRUPA), designed to encourage more people to become proactive about taking care of their mental wellbeing.
I’m a firm believer that leaders are made and not born. It is true that not everyone is a leader in purely business terms, but everyone has an opportunity to lead, whether as a parent, as captain of a sports team, in the community etc. Once you think about it, you have been a leader at some stage during your life.