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EU AI Act Transparency Obligations Take Effect on 2 August 2026

Director Factsheets

This Factsheet is in collaboration with McCann FitzGerald

This Factsheet outlines the transparency obligations under Article 50 of the EU AI Act, which take effect from 2 August 2026 for organisations providing or deploying AI systems in the EU. It explains requirements around informing users when interacting with AI, disclosing biometric and emotion recognition systems, and labelling certain AI-generated content. The factsheet also highlights European Commission guidance, potential penalties for non-compliance, and practical steps organisations should take now to prepare.

About McCann FitzGerald

With around 600 people, including c.450 lawyers and professional staff, McCann FitzGerald are one of Ireland’s premier law firms. They are consistently recognised as being the market leader in many practice areas and are endorsed by clients and market commentators alike. Headquartered in Dublin, they have overseas offices in London, New York and Brussels. They provide a full range of legal services, primarily to commercial, industrial and financial services companies. Their clients include international corporations, major domestic businesses and emerging Irish companies. They also have many clients in the State and semi-State sector.