This online seminar titled, ‘Putting Brand at the Heart of Your Financial Strategy’, in partnership with the Institute of Advertising Practitioners in Ireland (IAPI), was recorded on Thursday, 25th August. This online seminar was also held in association with The Irish Times.
The online seminar featured leading executive speakers from different industries who examine the relationship between long lasting brand strategies and business performance. The speakers included: Benjamin Granger, Chief Financial Officer, Irish Distillers; Brian O'Sullivan CDir, Managing Director, Keelings Retail; Deirdre Waldron, CEO, TBWA\Dublin; and Louise Bannon, Executive Director – Head of Marketing, DAA.
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