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Branding: Vital for Ireland's Economic Recovery

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This annual thought leadership seminar ‘Branding: Vital for Ireland's Economic Recovery’ was recorded on Thursday, 26th August 2021. This seminar was in partnership with IAPI and in association with The Irish Times.  

The event featured a line-up of high calibre speakers, including: Fiona Dawson, former Global President, Mars Inc.; Gordon Lawlor, Managing Director, Circle K Ireland; Shenda Loughnane, Group Managing Director, dentsu; and JP Scally, Chief Executive Officer, Lidl Ireland. The session include a welcome address from Thora Mackey, COO, IoD Ireland, and was moderated by Charley Stoney, CEO, IAPI. The speakers discussed how Brand Building is helping the financial well-being of their company as they look to the future. 

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