AI for Strategic Advantage: Turning Ambition into Commercial Value

Setting the Scene: Why AI Matters Now

Opening the event, Darren Clarke, Business Development Manager at IoD Ireland, highlighted the growing importance of AI, digital transformation, and innovation as key drivers for business growth and competitiveness. Drawing on findings from the latest IoD Ireland Board Director Remuneration & Governance Survey, he noted that AI and GenAI are now among the top three areas of expertise sought by boards for the coming years. This reflects a broader recognition that embedding AI is not just a technical challenge, but a strategic imperative for directors and business leaders.

In his opening address, Mark Hopkins, General Manager, Dell Technologies, reflected on Dells journey with AI, and the benefits it has brought to their own operations. He also reflected on the importance of culture, and how this was essential in the governance of AI and embedding AI use in an organisation. 

Insights from the Panel: Practical Lessons and Strategic Guidance

Moderated by Caroline Spillane CDir, CEO of IoD Ireland, the panel included Mike Webster, Head of Digital Innovation & AI, DCC plc, Bronagh Riordan, AI & Data Partner, EY Ireland, and Ronan Carey, Senior Director, Dell Technologies. The discussion ranged from defining what ‘strategic advantage’ means in the context of AI, to identifying the most valuable use cases that align with business strategy. The panellists shared candid lessons from their own AI journeys, addressing common barriers such as misconceptions about AI’s capabilities, the need for organisational and cultural shifts, and the importance of leadership mindset and skills development.

A recurring theme was the need for robust governance and risk management, especially in light of evolving regulations like the EU AI Act. The panel also explored how smaller and mid-sized companies can leverage AI to remain competitive, and what responsible, ethical AI looks like in practice. Looking ahead, the speakers offered their perspectives on emerging trends and technologies set to shape the next three to five years and shared practical advice for leaders embarking on or scaling their AI journey.

Supporting Members on the AI Journey

Closing the event, Darren Clarke, Business Development Manager at IoD Ireland, reaffirmed IoD Ireland’s commitment to supporting members with the latest learning and development opportunities, events, and director-focused content. Members were encouraged to provide feedback and suggestions to ensure future offerings remain relevant and impactful. Upcoming resources highlighted included the ‘Digital and AI for Boards: Mastering the Essentials’ workshop, webcasts on governance and competitiveness in the age of AI, and a growing library of thought leadership articles.

Empowering Directors for the Future

This event demonstrates IoD Ireland’s mission to equip directors and business leaders with the knowledge, skills, and peer connections needed to lead confidently in a rapidly evolving landscape. By bringing together expert voices and fostering open dialogue, IoD Ireland ensures its members are not only prepared to navigate the challenges of AI adoption but are also positioned to seize new opportunities for growth, innovation, and sustainable competitive advantage.

This exclusive event underscores IoD Ireland’s commitment to equipping directors with the knowledge and tools needed to lead confidently in a rapidly evolving digital environment. IoD Ireland extends its thanks to Dell Technologies for supporting the event. For more information on upcoming events visit the IoD Ireland website.