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  • €225 ex VAT for members
  • €275 ex VAT for non-members
  • Workshop fully booked

Great Strategy in Uncertain Times

Professor Simon Haslam CDir

Professor Simon Haslam CDir, Chartered Director, and Director, FMR Research Ltd.

Please note there are limited places left on this workshop.

Due to exceptional demand, we are delighted to announce a second presentation of the workshop titled, 'Great Strategy in Uncertain Times', presented by Professor Simon Haslam, Chartered Director, and Director, FMR Research Ltd.

What Do I Gain from this Workshop?

  • An appreciation of the limits of classic strategy models and how today’s turbulent times have changed strategy.
  • An understanding of the main reasons why strategic decisions go wrong.
  • Insight into the psychology and biases at work in decision making, and how to mitigate their effects.
  • An exploration of the ‘discovery led’ approach to strategic decision making, the recommended approach for strategic decision making in contemporary organisations.
  • A checklist of ideas for individual leaders and their organisations to help improve strategic decision making. 
Simon Haslam

Simon Haslam

Chartered Director, and Director, FMR Research Ltd.

Professor Simon Haslam CDir is the Director and co-owner of a strategy research and consulting firm FMR Research Ltd and of the Consulting Mastered online platform. Simon is also the Programme Lead for Strategy at the Institute of Directors UK and a Chartered Director. He has been part of the IoD team since 2004, where he looks after the strategy aspect of the Chartered Director Programme. In addition, he is the non-executive Chairman of a transport business. Simon has worked in the consulting sector in Ireland for 20 years. His firm has clients across the private, public and third sectors from SMEs to global brands. 

Simon has an MBA from Durham University Business School and a PhD from Strathclyde Business School. He is a Visiting Professor at Durham where he leads the Strategic Management module of its Global MBA programme. His book, Strategic Decision Making: A Discovery-Led Approach to Critical Choices in Turbulent Times, co-written with Dr Ben Shenoy, was published by Kogan Page in 2018. 

In this workshop, Professor Simon Haslam will take participants through the following key elements: 

  • Is strategy possible in extreme conditions?
  • The role of strategy when organisations face uncharted waters.
  • The practicalities and approaches to simultaneously addressing the task of keeping your organisation viable.
  • How to realise value in uncertainty.
  • What great strategy looks like in practice.
  • The 'discovery led’ approach: the three parts and the process.
  • 'Top down’ and ‘Middle out’: the two types of strategic decisions.
  • Biases and heuristics in strategic decisions.
  • Implications for directors.
  • Implications for organisations.

Workshop material is prepared by presenters and produced by the IoD wholly and exclusively for use by workshop participants. Please note that workshop material will be provided in soft copy to all participants. 

Workshop Costs

  • IoD members - €175 ex VAT
  • Non-members - €225 ex VAT 


IoD workshops may be eligible for CPD, including Chartered Director CPD. Please check with your relevant professional body.

Refunds and Cancellations

Places can only be confirmed on receipt of full payment. Cancellations and a full refund will be accepted if received in writing to training@iodireland.ie, by 5pm on Friday, 21st May. After 21st May, no refund will be possible, and all fees will be forfeited in the event of a cancellation or non-attendance.


For any queries in regards to this workshop, please email the IoD Ireland Training Team.

How to participate in this online workshop

  • Please note you will need an active microphone and camera to be able to interact in this workshop.
  • To attend this workshop, please book and pay via the “Book Now” button above.
  • All registered attendees will receive a joining instructions email closer to 27th May. This email will contain your registration link to access the workshop. Please press this to confirm once you receive it. 
  • This webinar will take place via the online platform Zoom. Please download Zoom to your system before the webinar to ensure you can view the webinar.
  • We would ask all registered attendees to do a test of the Zoom platform in advance to ensure it works for them. To do this, please click on the following Zoom Test page. If you need any further support, please visit the Zoom support page for more information.
  • On the morning of the event, please then click the webinar link in the joining instructions email and you will be able to view the webinar. Please note it will prompt you for your email address before you can join, this is a required feature of the Zoom platform. For more information on this, please view: Zoom Video Communications GDPR Compliance.