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  • Free of Charge
  • Event Booking Closed
  • Open to IoD Members

Putting Brand at the Heart of Your Financial Strategy

Online Seminar

IAPI Online Seminar in Association with IoD Ireland

This Event is Closed for Booking

This event is now closed for booking. Please contact the IoD Events Team should you have any queries.


We are delighted to invite you to our fourth annual online seminar titled ‘Putting Brand at the Heart of Your Financial Strategy’, in partnership with the Institute of Advertising Practitioners in Ireland (IAPI), on Thursday, 25th August. This online seminar is also being held in association with The Irish Times.

This annual thought leadership seminar is aimed at CEOs, CFOs, CMOs and Agency Leaders. 

IAPI and IoD Ireland are delighted to announce our line-up of speakers. The online seminar features leading executive speakers from different industries who examine the relationship between long lasting brand strategies and business performance.

  • Benjamin Granger, Chief Financial Officer, Irish Distillers
  • Brian O'Sullivan CDir, Managing Director, Keelings Retail
  • Deirdre Waldron, CEO, TBWA\Dublin
  • Louise Bannon, Executive Director – Head of Marketing, DAA
  • Moderated by Charley Stoney, CEO, IAPI.

IAPI is the body for the commercial creativity and communications industry in Ireland. Our purpose is to firmly position our industry as a fundamental engine of Ireland’s future growth. 

We do this by: 

  • Positioning Ireland as a global centre of excellence for commercial creativity and media planning.  
  • Empowering our members to grow the value of their business. Elevating the industry through driving world class professional standards. 
  • Advocating for the interests of our members at Corporate Board, Government and international levels.  
  • Fostering a culture of strategic leadership, creativity and innovation within our members.
  • Delivering first class training and education across a multi-discipline industry. 
  • Broadening the strength and appeal of our industry to attract world class talent Promoting diversity and inclusion as a strategic and economic imperative.

For further information visit the IAPI website.


  • For any queries with regard to this online seminar, please contact Anna Hannigan, Events Manager, IoD Ireland.

How to Join this Online Seminar

  • To join this online seminar, please register to attend via the 'Book Now' button before 4pm on Monday, 22nd August. Registration will be closed after this point.
  • When you register to attend, you will receive a confirmation email to confirm your booking. In this confirmation email, you can choose to add this online seminar to your calendar. In this calendar attachment, you will be able to access the direct link to view the online seminar, which will go live at 14:30 on Thursday, 25th August.  
  • In addition, all registered attendees will receive a joining instructions email directly from IoD Ireland in advance of the online seminar with the link to where you can watch the event.