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  • Free of Charge
  • IoD Members Only
  • Event Booking Closed
  • In-person event

Is Cultural and Societal Change Being Underestimated by Brands and Businesses?

The Grafton Suite, The Westbury Hotel, Dublin 2

IoD Briefings Series: sponsored by Accenture

We are delighted to announce that our next in-person Briefing on Thursday, 10th March, in The Westbury Hotel, will address the fascinating topic of cultural and societal change, and present the very real implications for your business and brand. The event will be presented by Emma Sharkey, Chief Strategy Officer, Rothco part of Accenture Interactive, and Darius Pasalar, Head of Planning, Rothco part of Accenture Interactive.  

This presentation will be based on the 2022 change report ‘Anarchist in Slippers’ by Rothco, part of Accenture Interactive. The report explores the significant disruption that has occurred in every facet of our lives, how people are reacting to it, and most importantly, the impact for brands and businesses. 

In every part of society, individuals are engaged in quiet acts of ‘anarchy’, hence the title, ‘Anarchist in Slippers’. However, the outtake from all this isn’t a gloomy one. Chaos creates opportunity, and chaos demands creativity. Now more than ever a business or brand has permission to evolve, rethink how they engage with their audience, and consider radical new offerings. In this research, Rothco, part of Accenture Interactive, set out to try and gauge all the change around us. In this, they ask, have we been overestimating it, or worse are we lagging behind culture?

This event is exclusive to IoD Ireland members and is free of charge.


Please register using the 'Book Now' button. Please note registration will be taken on a first come first served basis. Once the event is booked out, a cancellation list will be in operation. For this reason, please notify Anna Hannigan, Events Coordinator, IoD Ireland, if you can no longer attend the event.


Registration will open from 17:15 on Thursday, 10th March, with the event starting promptly at 17:30, and finishing at 18:30. Light refreshments will be served from 18:30.  

Venue Details

This event will take place in the Grafton Suite, at The Westbury Hotel, Dublin 2.  


Photography will also be taken at the event for marketing and promotional purposes. For further information, please contact: comms@iodireland.ie


IoD events/webinars may be eligible for CPD, including Chartered Director CPD, please check with your relevant professional body.


For any event queries, please contact Anna Hannigan, Events Coordinator, IoD Ireland.

Emma Sharkey

Emma Sharkey

Chief Strategy Officer, Rothco part of Accenture Interactive

Emma Sharkey is Chief Strategy Officer for Rothco part of Accenture Interactive. Emma started her career with an internship in Ogilvy Dublin where she discovered a passion for copywriting.

In 2014, Emma joined Rothco now part of Accenture Interactive and fast became a well-loved creative leader. She’s worked across many award-winning projects including Heineken Global’s successful launch for Orchard Thieves Cider, and her female recruitment campaign for the Irish Defence Forces, which was awarded a silver data lion.

After a 15-year career as an award-winning advertising creative and creative director, Emma was promoted to the role of Chief Strategy Officer, in February 2020. Emma believes firmly that creativity, when used with sharp, strategic insight, is the ultimate business differentiator and an economic multiplier.

Leading Ireland’s largest strategic practice, with 20 talented practitioners, Emma and her team aspire to grow client’s businesses through truly consumer-centric thinking and transformative creativity.

Darius Pasalar

Darius Pasalar

Head of Planning, Rothco part of Accenture Interactive.

Darius Pasalar is Head of Planning for Rothco part of Accenture Interactive. Darius has worked in the advertising industry for the last nine years in both London and Dublin.

His role includes managing the strategy department alongside strategic development and management of key clients’ brands. Darius’s strategic experience ranges from brand planning, insight generation for innovation development, and communications planning.

He has worked across a number of different categories including Alcohol, Finance, Retail, FMCG, Motor, Pharmaceutical and Media.


Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 624,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Accenture has been operating in Ireland for over 50 years and employs 5,000 people. 

Visit the Accenture website for more information.

Please note, in advance of this webinar, we will be sending the attendee list to all registered attendees and our sponsor. This attendee sheet will include the name and company name of all registered attendees (as per their membership details). 

Should you wish to connect with a fellow member who registered for this event, please reach out to them via the IoD Members’ LinkedIn Group, or email us directly and we will try to facilitate this on your behalf. For more information, please contact Anna Hannigan, Events Coordinator, IoD Ireland. 

For GDPR reasons, we cannot provide contact details on the attendee list.