IoD Breakfast Briefing - The board's role in managing and protecting reputation through a crisis

The world around us is changing dramatically and during this digital evolution the value of reputation is more important now that it ever was. However, recent research indicates that less than 40% of boards have a communications plan in place to address a crisis. No company would think of operating without insurance but yet why do so many not put an insurance plan in place for their reputation?

James Dunny, FleishmanHillard, has worked with many local and international businesses and will provide an overview for business leaders on how crisis communications has changed, what the emerging trends are and what companies and directors need to do in order to help mitigate against significant reputational damage when the inevitable crisis hits.

Registration

Registration and tea & coffee from 7.30am with the briefing beginning at 8.00am sharp.

Places will be allocated on a first come basis.

CPD: IoD events may be eligible for CPD, including Chartered Director CPD, please check with your relevant professional body

Head of FleishmanHillard’s EMEA Crisis Practice Group, James Dunny has a strong track record in reputation management with a particular emphasis on issues and crisis management. He works directly with decision makers providing strategic counsel and support in the areas of corporate profiling, message shaping, public affairs advice, communications and media relations.

James has worked closely with some of the top companies in Ireland, the UK and across EMEA including L’Oreal, Philips, Nestle Waters, Aviva, Baxter, Kerry, ABP Food Group and Communicorp. He has designed, tested and implemented crisis communications programmes across numerous sectors including food & beverage, aviation, insurance, pharmaceutical, health & beauty, professional services, and energy companies. Advising companies through numerous crises and issues, James has particular experience in the areas of emergency response, product recalls, industrial relations, litigation and corporate restructuring.

James is a full member of the Public Relations Institute of Ireland, has a Diploma in Public Relations and is a science graduate of University College Dublin.

Mazars is one of the leading professional services firms in Ireland. Services include audit, assurance, tax, consulting, financial advisory, corporate finance and financial outsourcing. With over 300 staff based in Dublin and Galway, Mazars Ireland is part of an integrated partnership with over 17,000 professionals in 77 countries.

Visit www.mazars.ie