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  • Free of Charge
  • IoD Members Only

Edelman Trust Barometer 2021

An Edelman Webinar in Partnership with IoD Ireland

Edelman, in partnership with IoD Ireland, invites you to attend the online launch of the Edelman Trust Barometer 2021, on Tuesday, 9th March 2021. Edelman’s Trust Barometer is the most robust global examination of trust, surveying more than 34,000 respondents in 28 countries. 

Brexit, COVID-19, the related economic downturn and a rising infodemic are profoundly testing our trust in societal institutions. The long term economic and societal implications of these issues will be discussed during the course of the webinar, as well as addressing the following key questions. How are they influencing trust in Government, business and media? What impact will they have on the future of city economies, health services, Ireland’s relationship with the United Kingdom, and public policy decisions in respect of economic recovery?

Joe Carmody, Managing Director of Edelman, will present the findings of the Barometer and host a panel discussion with: 

  • Lord Jim O’Neill served as the UK Government’s Commercial Secretary to the Treasury, where he was chiefly charged with making regional financial devolution, and ideas such as the ‘Northern Powerhouse’ viable projects. Jim is the former Chairman of Goldman Sachs Asset Management and is credited as the creator of the acronym BRIC based on his research into Brazil, Russia, India, China and other emerging economies. He is a published author and the current Chairman of Chatham House, the international affairs think tank. Jim is also Honorary Professor of Economics at Manchester University.
  • Andrea Catherwood is an award winning news broadcaster and journalist, with over 25 years’ experience as a national TV and radio presenter. Andrea is currently a BBC Radio 4 presenter and documentary maker. Her recent documentary highlighted Northern Ireland’s precarious demographics and explored the effect of Brexit on its future
  • Paul Reid is Chief Executive Officer of the Health Service Executive. Paul leads over 117,000 dedicated staff, delivering a wide range of health services, while also managing the extraordinary demands on the health service of the COVID-19 pandemic. He was CEO of Fingal County Council immediately prior to his appointment and has previously held senior executive roles in the Department of Public Expenditure and Reform, Trócaire and eir.

Edelman is a global communications firm that partners with businesses and organisations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. In Ireland, we are the trusted strategic and creative communications partner enabling solutions to our clients’ most pressing business challenges and opportunities. 

For more information, visit the Edelman website.


How to view this webinar

  •  To view this webinar, please register to attend via the below 'Book Now' button.
  •  All registered attendees will receive a joining instructions email directly from our partner Edelman in advance of the webinar. Please note to facilitate the logistics of this webinar, we will be sending the email addresses of all registered attendees to our partner Edelman to facilitate the joining instructions email only.
  • This webinar will take place via the online platform Zoom. Please download Zoom to your system before the webinar to ensure you can view the webinar.
  • We would ask all registered attendees to do a test of the Zoom platform in advance to ensure it works for them. To do this, please click on the following Zoom Test page. If you need any further support, please visit the Zoom support page for more information.
  • On the morning of the event, please then click the webinar link in the joining instructions email and you will be able to view the webinar. Please note it will prompt you for your email address before you can join, this is required feature of the Zoom platform. For more information on this, please view: Zoom Video Communications GDPR Compliance.